The Trump hoopla also screwed up or killed gun sales. Logic being Obama was out, and no need to worry about future ability to buy guns. However reality is coming back. Terror attacks and MS 13 crazy drug gangs etc, plus right to carry laws easing up, more woman starting to buy guns. They do make many other consumer products. It also climbing together with Ruger since March 1st.
http://www.google.com/finance?q=aobc&ei=yYsxWcHqG47Ae4mgqqAC