I think he should change the name and symbol to something more appealing. Like Sunshine Mining or something related to mining. Or anything other than McEwen. Plus ticker “MUX” is reminding me of the old dog with an unpleasant symbol “DROOY”.
Everybody called it Drooy. I think it was Durban Deep or Durban Roodepoort Deep, Limited. Nobody wanted to say they just bought some DROOY. 🙂
Maybe he used his name thinking it would attract buyers, and it did in the beginning if I remember right.