Imagine you open a new Hamburger place, you start with the best highest quality chop meat you can get. Over time you have more and more customers, word spreads, your business is booming? You are greedy, you want to capitalize on this, more profit, you already have all the customers flooding in, so now you can start buying lower quality crappy chop meat.
Mind over matter, placebo effect, and or habits, the customers keep coming. But after a while, little by little, “Honey, these burgers taste like crap, not so good anymore. Screw this place, we’re not coming back anymore. A few years later, you go bankrupt, so you start a new burger place with a new name, and open up again, with the best highest quality chop meat you can get.
The Burgers = Gold Money versus constant falling value Shit Money re Federal Reserve Notes versus United States Notes.