They are taking a cue from the hi tech industry. I have seen this before. Building a digital TV station I bought a digital processor card that advertised it does practically everything… multifunction!
Upon arrival, I found it did absolutely NOTHING until you purchased subscriptions for each individual function. The hardware was all there on the card…. but you had to pay to enable sections of it… damn near doubled the cost and was an ongoing expense. I sent it back, and purchased a single function unit from a different manufacturer.
It is laughable that they are trying this with an automobile. Imagine paying extra to use every ‘amenity’ in your car with a monthly bill? Dead on arrival.