Weeks after teasing an all-you-can-fly deal in an email to customers, budget carrier Frontier Airlines has put its GoWild! Pass up for sale on its website.
Frontier spokeswoman Jennifer de la Cruz told The Washington Post in an email the $599 cost represents “special introductory pricing” for a “limited” group of customers and will be the lowest price offered for the pass this year. The pass automatically renews for a second year at a $1,999 charge unless customers cancel their membership.
EO Barry Biffle said in an interview that the number of available $599 passes would be “in the thousands.” The airline started selling them Tuesday afternoon to customers who had signed up in advance; Biffle said early sales had “kind of blown us away.”
Comment:
What’s Next? Free Carnival Cruises? Free shipping for importers? Deflation??