John Deere Corporate Might Have Reason to Panic, But Farmers Will Love What’s Happening
Farmers have been battling the manufacturers of their high-tech farming machinery for years over the right to repair their equipment on their own.
Major companies in the space, including John Deere, began restricting products to manufacturer exclusive service contracts.
These contracts lock out the farmers who own tractors, for instance, from making even small repairs to their machines. Instead, when something breaks down, farmers have to call the manufacturer or dealer to schedule a repairman to come out and service the device, forcing the farmer to shut down his operations while waiting for the repairman to come out to the farm.
This is obviously a serious problem for farmers who are under strict time restrictions during planting and harvesting seasons.
John Deere Corporate Might Have Reason to Panic, But Farmers Will Love What’s Happening