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Hillary Clintonâs newest book, âStronger Together,â which provides a policy blueprint for where she hopes to take the country if she is elected president, sold just 2,912 copies in its first week on sale, according to Nielsen BookScan.
Both Mrs. Clinton and her running mate, Senator Tim Kaine, have promoted the book on the campaign trail, but the sales figure, which tallies about 80 percent of booksellers nationwide and does not include e-books, firmly makes the book what the publishing industry would consider a flop.
First-week sales typically account for around a third of the total sold, thanks to the publicity blitzes that accompany publishersâ biggest releases. By comparison, Mrs. Clintonâs 2014 memoir, âHard Choices,â which also fell short of expectations, sold more than 85,000 copies in its first week.
Mrs. Clintonâs more revealing 2003 memoir, âLiving History,â about her years in the White House, sold about six times as many copies in its first week as âHard Choices.â
Candidates often release hurriedly-written books during their campaigns, often aimed at spreading their message and attracting publicity, rather than topping the best-seller charts.
In 2006, Senator Barack Obama published âThe Audacity of Hope,â which laid out his vision for the country. In February 2008, when Mr. Obamaâs campaign for the Democratic presidential nomination against Mrs. Clinton gained momentum, the book averaged sales of more than 35,000 a week.
Others cash in after an election. Sarah Palinâs âGoing Rogue: An American Lifeâ sold 469,000 copies in its first week in November 2009.
âStronger Together,â whose cover shows Mrs. Clinton and Mr. Kaine waving, arrived closer to Election Day than most of these types of books.
Named after the campaignâs slogan, âStronger Togetherâ offers readers, according to the book jacket, âspecific and practical solutions, while also articulating a bold and expansive vision of change and renewal.â
Its roughly 250 pages intersperse bullet-point policy ideas, like âlaunch a national initiative for suicide preventionâ and âhumanely address the Central American migrant crisis,â with photographs of Mrs. Clinton and Mr. Kaine on the campaign trail, charts in the campaignâs signature chunky font and highlights from Mrs. Clintonâs speeches.
Aides said that the proceeds were going to charity, and that the release was part of a larger plan to more clearly communicate Mrs. Clintonâs vision for the country, rather than just her case against Donald J. Trump, her Republican opponent.
Timed to the Sept. 6 release of the book, Mrs. Clinton âwill do a series of âStronger Togetherâ speeches over the course of the next several weeks,â a campaign spokesman, Jennifer Palmieri said. (A case of pneumonia caused Mrs. Clinton to postpone the first of those speeches, on an âinclusive economy,â initially scheduled for Tuesday in California.)
Mrs. Clinton and Mr. Kaine held the book up at campaign rallies last week.
At one point, Mrs. Clinton greeted reporters on her campaign plane holding a copy of the book. âWeâre putting out a book tomorrow, called âStronger Together,â which is our blueprint for Americaâs future,â she explained. âWe wanted voters to be able to find, in one easy place, all of the various plans and policies that Iâve been talking about throughout this campaign.â
A spokesman for the publisher, Simon & Schuster, which also published Mrs. Clintonâs earlier books and Bill Clintonâs best-selling memoir, âMy Life,â declined to comment about the first-week sales.